"Westwood called for an end to gold-plated solutions, or over-engineering, which he said could stem from the Macondo effect, and the need for industry-wide standardization of technology solutions, or shift from “tailor made” to copy and paste."

Taken from a speach made at the recent OTC (May 2014 Houston USA) for full read follow this link...http://www.rigzone.com/news/oil_gas/a/132928/No_Single_Solution_Exists_to_Address_Rising_Capex_Spending/?all=HG2